Above: Click image to download the Webinar Checklist Sheet on Slideshare.
Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes. Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk. While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeeting and Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed.
Get to know the Ten P’s
Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten Ps include: 1) Philosophy, 2) Purpose, 3) Planning, 4) Professionals, 5) Programming of Content, 6) Promotion, 7) Preparation and Practice, 8> Performance “Showtime”, 9) Pursuit, 10) Post Mortem
Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference
- Download this excel sheet from slideshare by clicking on the embed below.
- Review with your team, then assign team members and dates
- Place this document in a central location so all team members can see, and conduct regular meetings to complete checklist
If you’re in the marketing or sales arena, the 9th P is crucial. Remember, once the event ends, your job is just starting and you must focus on “Pursuit” for sales followups, don’t just throw a lead least over the transom to sales.
If you enjoyed this document, please see How to Successfully Moderate A Conference Panel, or consider me as a professional speaker for your real world and online event. On a side note, I try not to put up any barriers up for lead generation (registration forms, sales call), I let as much go as possible, and make it opt-in. If they want you, they know how to contact you in today’s hyper-connected world.