Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

Empire Avenue Logo
Above: Click image to download the Webinar Checklist Sheet on Slideshare.

Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes.  Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk.  While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeeting and Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed.

Get to know the Ten P’s
Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten Ps include: 1) Philosophy, 2) Purpose, 3) Planning, 4) Professionals, 5) Programming of Content, 6) Promotion, 7) Preparation and Practice, 8> Performance “Showtime”, 9) Pursuit, 10) Post Mortem

Detailed Guide for Download:  How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference

  1. Download this excel sheet from slideshare by clicking on the embed below.
  2. Review with your team, then assign team members and dates
  3. Place this document in a central location so all team members can see, and conduct regular meetings to complete checklist

If you’re in the marketing or sales arena, the 9th P is crucial. Remember, once the event ends, your job is just starting and you must focus on “Pursuit” for sales followups, don’t just throw a lead least over the transom to sales.

If you enjoyed this document, please see How to Successfully Moderate A Conference Panel, or consider me as a professional speaker for your real world and online event. On a side note, I try not to put up any barriers up for lead generation (registration forms, sales call), I let as much go as possible, and make it opt-in. If they want you, they know how to contact you in today’s hyper-connected world.

To The Future! A List of Intention Enabled Websites

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data.

There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or sometimes even in public. For example, an unshared CAL isn’t a qualifier.

To The Future! A List of Intention Enabled Websites

  • 43 Things: This “wish list”, they suggest that you make a list on 43 Things and see what changes happen in your life. They encourage you to connect with others with the same goals.
  • Facebook Events: Facebook allows members to RSVP for future events, publish their own events, or see what friends are doing.
  • Meetup: Encourages groups to organize events, plan events, and connect with others.
  • Plancast: Is a social network that allows members to publish their future plans. It allows people to see who is going to other future goals, and to publish to Facebook, and Twitter.
  • Tripit: This website allows travelers to plan out their travel itineraries. (thanks Sameer)
  • Upcoming: This Yahoo owned property allows people to find, publish, and share future events.

Leave a comment if you know of other technologies that meet this critia


People on the Move in the Social Media Industry: Dec 16, 2009

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Above, thanks to Mitch Canter, we’ve a new header graphic for the “On The Move” series, which needed an update since I started this digest a few years ago.

In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks:

  • My former colleague Alexis Karlin who was very involved with Forrester’s social media efforts now joins Neolane, and will be starting their social strategy from scratch and running their web site. She’s quite the professional, an incredibly fast learner, and I’m glad to have worked with her. Follow her on Twitter at @akarlin.
  • David Armano moves on from Dachis Group and joins Edelman Digital as a SVP. Regardless of where David works, his blog is a fantastic collection of thoughts, informative graphics, and insight, I’ll follow his insights anywhere, find him @armano It’s interesting to see how Edelman is placing bets in social strategy, with that in mind, also see that…
  • Michael Brito, formerly one of Intel’s Social Media Strategists also joins Edelman in Silicon Valley office as a Vice President. I’ve worked with Michael on projects in the past, and have been impressed, great hire. Find him on Twitter at @britopian
  • Paul Gilliham, who I’ve had excellent professional experiences with, joins Lithium Technologies Director, Customer Marketing where he’ll be Running Lithosphere (Lithium’s customer community), social strategy, customer consultancy, customer/analyst relations. Find him on @bladefrog
  • Samir Bhavnani has been hired at EXPO as a Vice President where he’ll be working with brands to engage with consumers, on video, for insights and marketing. Find him on Twitter at @samirb
  • Deidra Bodkin leaves Zenith Optimedia and joins IDG as VP, Group Media Director as VP, Client Services leading social media marketing programs for IDG’s IT and B2B Clients. Find her on Twitter at @deidrabodkin.

How to connect with others (or get a job):
Several people have been hired because of this blog post series, here’s how you can too:

Submit an announcement
If you know folks that are moving up in the social media industry, fill out this form.

Seeking Social Media Professionals?
If you’re seeking to connect with community advocates and community managers there are few resources

This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals.

Job Resources in the Social Media and Web Industry

  • Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting)
  • Read Write Web keeps announcements flowing at Jobwire, although is broader than just social media jobs
  • Facebook group for community manager group in Facebook
  • Jake McKee’s community portal for jobs
  • Chris Heuer’s Social Media Jobs
  • SimplyHired aggregates job listings, as does Indeed
  • ForumOne Jobs for Social Media and Community
  • Teresa has a few jobs, some around community
  • New Media hire has an extensive job database
  • Social Media Headhunter
  • Social media jobs
  • Jobs in social media
  • Altimeter Group’s list of social media consultants and agencies
  • Hiring? Leave a comment
    If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)


    Making Your Blog Mobile: Testing the Web Strategy iPhone App

    Experimenting With Mobile Apps
    It’s clear that content can become more contextual and personalized as it transects with location based devices.  A few weeks ago the folks at the company MotherApp, created a “Web Strategy iPhone App (download in iTunes)” to take on the go. This isn’t just a “m.” mobile website that shows essential content minus heavy graphics, this is a true iPhone app, with the native interface of Apple products, see screenshots below. I’m not the only one, they created the app for Tim Ferris (iTunes), Guy Kawasaki (iTunes) and Brian Solis (iTunes) and others.


    Screen shot 2009-12-14 at 6.36.57 AM
    Above: Screenshots of the Web Strategy iPhone App, featuring latest Tweets and Options

    Screenshots of the Web Strategy iPhone App
    Above: Screenshots of the Web Strategy iPhone App, featuring latest blog posts details and summary of posts

    Mobile Based Apps Offer Content On The Go
    The content can be accessed on an iPhone, even if there’s no internet connection, the content is downloaded. Secondly the content is in a clean Apple native user interface making it easier to read and navigate, rather than some clunky “m” looking site. Also, you can serve up a variety of content sources related to your brand. Also, the app has location based content, I’m looking at Brian’s app, and it can serve up Fan comments based on location (it asks you for your current location, first). In the future, it would be interesting if two fans of Brian Solis’s app would be signaled to each other they are in proximity, resulting in unique engagements. Brian’s app links directly to his amazon page, where his books (products) are available for sale.


    photo
    Brian Solis’s Apps Requests To Access Your Location

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    Brian Solis’s Apps Filters Fan Wall Shout Outs By Proximity.

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    Conversion: Brian Solis’s App Promotes His Books, With Links to his Amazon Store.

    What’s the downside? The URLs and comments are visible, only my voice. In the future, I’m sure these will be native into the app, so the community can talk back. The barriers to entry are still high, you’ll need to find an app developer to build this for your iPhone or other mobile device.

    Apps for Events and Corporate Conferences
    It’s not just personal brands, I recently noticed the Forrester Consumer Forum iPhone app that listed out the schedule, top topics “What’s hot” based on attendee votes (I think) and the ability to create a schedule of tracks to attend. LeWeb has the most impressive event iPhone application, with links to previous videos, session list, news, maps, and speaker roster. Nearly the entire event website was ported to the device on the go.


    photo
    Forrester’s Consumer Forum App Highlights the “Hot” sessions. No doubt, of course, it’s Josh Bernoff.

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    LeWeb IPhone App Streams Archived Videos

    Key Takeaways

    • Expect majority of top blogs to have mobile apps within the next few months, at first they will be custom created, then a platform will emerge allowing them to quickly ported to multiple platforms (blackberry, droid, etc).
    • This platform will emerge that will create this blog network, and new advertising opportunities will emerge who are able to cascade the information to the mobile devices. Players like Federated Media, Blogher, should move quickly.
    • Content will become location-based, as blog posts, tweets, and other content is based on a specific area (a foodie blog, reviewing restaurants in Mission district, SF) the content will auto-surface to the application when needed.
    • A standard will be set for all conferences and events to have a mobile based event that encourages members to find out about sessions, find other attendees, and even tweet from it.

    I’ll continue to experiment with the Web Strategy brand in a variety of mediums, to test, and report back to you what works and what doesn’t.


    Meet the Arabic Blogosphere: Read The Comment Section

    The purpose of this post is two-fold: 1) To share my keynote presentation about blogging strategy, 2) Help connect the Arabic bloggers with my Western business readers and community.

    I’m in amazing Doha, in the nation of Qatar, who’s sponsored my travel to speak at the ictQATAR and my friends at ForumOne event about blogging.  Qatar wants to reach out and connect with the world, I’m excited to be one of those who can help bridge.

    Blogging conferences in the US were popular a few years ago –and have given way to Facebook conferences, and now Twitter or last week’s “Real Time” focus at LeWeb. The Middle East has been evolving quickly in the blogosphere, and this is a real focus for individuals, organizations, institutions, and governments to connect with others, and let their voice to be heard.m Embedded above, you’ll find my presentation, which has international examples of bloggers.  It has a section with data (sourced cited) and then I talk about where I see blogging headed into the next era. The purpose of this event is to educate local bloggers on how to most effectively use blogging tools to connect and reach to the outside world, so I’ll give a hand, and try to connect the community right here on this blog.

    Arabic Bloggers, Kindly Leave A Comment
    In the spirit of community, in this case, global community, at the end of my keynote, I’m suggesting that the attendees leave a comment on this post, to shout out to the world, leave a URL, and a few sentences on what they focus on.

    Web Strategy Community, Please Welcome Them
    My hope is that these Arabic bloggers will not only connect with each other, but also connect with my readers in the business world.  If you’re a regular reader of the Web Strategy blog –please welcome them, surf their blogs, and share about yourself if you’ve similar interests.  We recently installed Disqus so we have threaded conversations –making it easier to keep track of multiple discussions.   Be sure to return to this post in the future, in order to see how the conversation developers over time.

    To me, success for this project is to see at least two people connecting with each other in which they can develop a meaningful relationship for understanding, business, or friendship.   Blogs, a simple technology, that can bridge people around the world.


    Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business

    I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation:

    Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the “Slow time” web as it is.  In fact, those that can’t keep up risk missing opportunities, or worse –heading off detractors before they become mainstream.  To best leverage real time data, companies must adopt three strategies:  1) Start listening now, and quickly offer social personalization features, 2) Develop an unpaid army of advocates who can respond when you’re not there, and 3) Start to invest in systems –like social CRM– that can support their overall strategy.

    Looking forward to sharing more on this topic as it develops during 2010, I’ve written more about this topic and the intention web.


    List of Companies Providing Social CRM Offerings

    Yesterday’s post on Social CRM vendors not walking-the-talk raised awareness of this nascent space.  However not everyone was thrilled with the effort, as CTO John Moore gave us an A for effort but a C- for results, and Kim Kobza, the CEO of Neigborhood America (they were an early adopter) left a comment on John’s post suggesting we missed the mark.  Although we stand by our scoring, both John and Kim are right, our evaluation yesterday was only on a small subset of the industry, but a manageable starting ground, as we continue to unearth the variety of players.

    For a few years ago, I’ve created what I call my posts called the Industry Index (see all) lists to track companies in any particular vertical, it helps me, vendors, and buyers to track the space.  I expect this space to rapidly increase in size as social channels will be bolted onto CRM vendors, and many brand monitoring and community platforms are adding workflow, triage, capabilities. The purpose of this list is to quickly capture the vendors participating in this space, and to acknowledge those that were not on yesterday’s review, I expect there to be many more vendors who leave a comment, which we can quickly add to this list.

    We owe it to the market to try to include as many as possible, although it’s going to be very difficult as this space quickly grows. So first, let’s try to put some scope on the space.  Let’s work together to create the first industry index on this emerging space, I’ll need your help.

    Social CRM Definition
    We prefer Paul Greenberg’s definition of Social CRM, which he summarizes as:

    “CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.” (also read his 2009 review of this space on ZDnet)

    It’s a broad definition, but the key criteria he lists out are enough for me to go on, let’s start the index.

    List of Companies Providing Social CRM Offerings:


    Traditional CRM Vendors offering Social Integration

    • Microsoft Dynamics: Partnered with Neighborhood America
    • Oracle Siebel Social CRM: Promises the ability to provide insights based on the buying behaviors of similar customers, as well as shared content to be used between sales teams.
    • RightNow CRM: Offers several features in their suite such as Support Communities, Innovation Communities, Cloud Monitoring, and Social Experience Design
    • Salesforce: Offers acces to Social Networking like Facebook and Twitter. Salesforce, like SAP is importing the Twitter “firehose” feed, and has offered social features like Q&A, and social networking like Chatter, and has lightweight LinkedIn integration.
    • SAP CRM: Imports the Twitter firehose feed, and
    • Sugar CRM: Offers “SugarCRM Cloud Connectors connect via Web Services to leading third-party data service providers such as Hoover’s, JigSaw and LinkedIn”

    Community Platforms Offering Social CRM

    • Jive Software: Community Engagement, offers data integration from Radian6, encouraging management of the discussion.
    • Leverage Software:  I recall that Leverage offers built in integration with Salesforce, but I was unable to find it on their site.
    • Lithium Technologies offers the Social CRM Suite offering features such as Community Applications, Reputation Engine, Actionable Analytics, CRM Connectivity, and Social Web Connectivity.
    • Neighborhood America: Has had a partnership with Microsoft Dynamics, read press release, (they were early on in March 2009) and commentary from Paul Greenberg on ZDNet.

    Brand Monitoring Offering Social CRM

    Social Media/Twitter Clients

    Social Support

    • Helpstream: Offers tools that allow customers to submit questions to each other, with integration into SalesForce in addition to community driven knowledge centers.  see video.
    • Parature: Offers chat-like features for support reps to interact with customers, then measures sentiment.
    • Get Satisfaction:  Is an off-domain (all the support is done on their site –not yours) community that now offers premium features that offer ability to manage discussions.

    Sales 2.0/Social Graph Aggregation

    • ACT!:  This barely fits the scope of social crm, but ACT! allows a single individual to manage multiple types of information, including social, however if this product was extended across an enterprise, it fits the quota.
    • Gist: Offers a way to track the social behaviors of your customers and prioritize.
    • InsideView: Offers some unique offerings that mine a business social graph to provide alerts as a plugin to traditional CRM systems, Watch this lengthy demo.
    • Xobni:  This cleverly named (opposite of inbox) Outlook plugin scrapes your social graph and most frequently emailed contacts improving email utility.  This barely falls within the scope of social crm, but if the data was able to export to other systems, it could start to apply.

    CRM Applications

    • Appirio: Offers the ability for companies to create applications on Facebook which then marry data back to Salesforce, called Cloud Connectors.

    Social Networks

    • Twitter: Has made motions they plan to offer premium services to brands, that would offer verified accounts, then management-like features. The specifics are still unknown, as they sort out their business model. They have partnered with Google and Bing.

    Not on this list? Leave a comment, justification why you fit in Paul’s definition with a link to your site explaining more, I’ll take a look and add to it, please be patient while I review.

    Sal


    Finding: Social CRM Vendors Don’t Walk The Talk

    I first posted this on the Destination CRM blog, thanks to Josh Weinberger @kitson.

    Surveying the Social CRM Industry
    Business partner Ray Wang (focused on enterprise strategy) and myself (customer strategy) of the Altimeter Group is undergoing a major project for a client in the nascent Social CRM arena.  We’re surveying the landscape to learn about a variety of vendors in the space, their capabilities and deployments. A small portion of our survey is to see who’s eating their own dog food, and truly demonstrating they understand the ’social’ aspect of social crm and living it.

    Companies Who Sell Social Products Should Demonstrate Credibility By Living It
    While critics may be quick to dismiss the mere inclusions of a blog or community to a product landing page, the message goes much deeper. Social CRM isn’t just about bolting on a new plugin to your system like a new air foil on your minivan but instead a new way of doing business. The promise of social crm says that companies are truly listening to their customers wherever they are, responding, anticipating, and making the commitment to improve products and services. Vendors that are assisting brands with this promise to the market need to demonstrate they fully understand the ramifications of social crm –not just a keyword checklist of the buzzword du jour.

    Criteria: How We Graded the Social CRM Vendors
    There are four major areas of grading, from very tactical ability to 1) Simple sharing of social content from the corporate product page 2) Surfacing a developer or business community, and a look inside of the discussions in each community, with bonus points for integration with product page. 3) Thought leadership with relevant blogs on the subject, and a gauge of their level of interaction and any twitter accounts they may have. 4) A subjective look at the overall page experience in the context of a company that’s offering a ’social experience’.

    Findings: Overall, Social CRM Vendors Aren’t Walking the Talk
    We’ve decided to make our findings public, at least for this part of our client deliverable to see how different vendors that are in the Social CRM space are walking the talk.

    Sharing Features on Product Page (out of 1 point) Community and Integration (out of 1 point) Thought Leadership: Blogs, Twitter (out of 1 point) Overall Social Experience (out of 1 point) Final Score (out of 4 points)
    Salesforce 0 0 0 .25 .25/4
    Microsoft Dynamic 0 0 0 .5 .5/4
    SAP CRM .5 0 0 0 .5/4
    Jive (Community Platform) 0 0 .5 .5 1.0/4
    Oracle/Siebel Social CRM 0 .5 .5 0 1.0/4
    RightNow CRM 1 0 .5 0 1.5/4
    Lithium (Community Platform)* .75 .75 .75 0 2.25/4

    To pass, companies need to receive greater than a .5 in each category for a total score of 2.0 plus making Lithium the only vendor to pass.

    For details, see the data, and our justifications on this Google Sheet.

    Highlights From Study
    The product pages are devoid of true social interaction, and none of them actually surface discussions about how the market is even talking about them. Marketing machine Salesforce demonstrated they aren’t engaging in a social experience on their own product pages and SAP and Microsoft’s typical enterprise looking design stayed consistent with ‘boring’ social experiences. Although Oracle’s bland web experience looks like it’s designed for the media-phobes, there is links to community and thought leadership blogs. Despite the overall meager findings, there were a few social hopefuls such as Lithium (Altimeter client*) who integrated social throughout the experience followed by RightNow Technologies who demonstrated thought leadership through executive blogs. Honorable mention to Jive engaging online video that captures the spirit of the Social CRM movement. We know that soon every webpage will be social, even if you don’t choose for it to be, so companies should enable features that allow websites to have conversations. Social CRM vendors that want to demonstrate to the market they are experts at this space should gear up to demonstrate they’ve the ability to do as they preach –as for now, it doesn’t show.

    *Altimeter Client. At the Altimeter Group we practice open leadership (also the topic of Charlene’s upcoming book) and disclose our relationships with clients, given their permission. We hope you will trust us more if we do.


    When Real Time Is *Not* Fast Enough: The Intention Web

    Things started slow
    I remember when people would go to conferences, take notes, then share them a few hours or days later.  Then in 2005-2006 I noticed people started to live blog sessions, anxious readers would refresh as the page was updated in real time –sometimes with photos.  Fast forward to Dec 2006, Twitter emerges to the early adopters and people begin to share in real-time.   Plurk, Jaiku, and then Facebook status updates emerge, followed by the enterprise vendors like SocialText, it’s not just a product, status updates are now a feature.

    [The Intention Web: A Published, Anticipated Goal.]

    When Real Time Is Not Fast Enough: The Intention Web
    I’ll be presenting at Europe’s largest tech conference, LeWeb next week.  My topic?  When Real-Time Isn’t Fast Enough: The Future Of the Web (I’ll publish slides, later).  In particular, with event planning features, like Facebook events, upcoming.org, we’re starting to see people make explicity public remarks on what they want to do, when, and with who.  Welcome plancast.com a startup by Mark Hendrickson formerly of Techcrunch who created this simple website that allows people to broadcast what they plan to do next using Twitter or Facebook.

    Web Strategy Matrix: Asynchronous, Real-Time, and Intention Web

    What It is, and Examples Opportunities Challenges
    Asynchronous Web Information exchanging between multiple sets of time. People publish, someone else reads later.  Examples: News sites, press releases, websites without social features. Information with longer term shelf life can be archived and consumed. Much of today’s information is related to real time events, people want to share their thoughts and experiences, this is quickly getting outdated as social features empower real time conversations appear, regardless.
    Real-Time Web Information published as it happens, often, content is consumed in real time, with the reader also broadcasting back, resulting in synchronous communication. Examples: Twitter, Jaiku, Facebook Status updates. Consumers can give instant feedback about their needs. Companies can respond to the immediate needs of customers. Excessive noise from everyone publishing their status. Companies unable to sort through noise, prioritize, and react. This problem to compound over time.
    Intention Web Information that provides explicit predictions of who will do what next, although it’s not happened yet.  Examples: Upcoming.org, Facebook events, Plancast. People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future.

    Intention Web Provides People and Companies Opportunities
    Some may call this the, anticipation web, intention web, or forward looking web, but regardless of the name, there are some unique opportunities:  1) People can now use their social relationships that have similar goals or events on their cal and improve their experience.  2) They can also identify who in their social circles are most likely going where, increasing their knowledge of top events.  3) This provides businesses with the ability to listen to provide highly contextualized offerings and experiences for those explicitly stating their intents. Once a listening strategy is developed, expect Social CRM to be in the foreground mining, organizing, and making this data actionable.

    Yet Barriers Will Challenge Consumers and Companies
    Yet the intent based web is also fraught with challenges for both people and companies.  1) Status updates are still getting traction.  Twitter has the media hype, but not yet the mainstream adoption, so you can’t expect the social behaviors of everyone to broadcast their future intents.  2) For those that do broadcast their intent, should be concerned about privacy and personal security.  3)  The future is always uncertain, a great degree of intention data will be inaccurate. 4) Most companies can’t even keep up with the asynchronous web, let alone the real-time web, and certainly not the intent based web.


    Screen shot 2009-12-04 at 5.42.12 AM
    Above: Plancast allows me to broadcast my goals which include, what, where, and when.

    Screen shot 2009-12-04 at 5.41.41 AM
    Above: My goals can now be published to Twitter, Facebook, or to my friends on Plancast.

    Screen shot 2009-12-04 at 7.10.05 AM
    Above: Community can subscribe to Paul Greenberg’s intentions, who’s set a goal to attend the upcoming SAP event.

    Intention Web Will Provide Consumers With Contextualized Experiences
    Expect the real-time web to quickly evolve into the intention web. People will work together to share their information about what they plan to do, and improve how they work or organize. Expect Social CRM systems (Salesforce, SAP), Brand Monitoring vendors (Radian6, Visible Technologies), and Search Engines (Bing and Google) to quickly try to make predictive models on what could happen, and what are the chances. Businesses that have a physical location like retail, events, or packaged goods can use this data to anticipate consumer demand. They may offer contextualized marketing, or increase or decrease inventory or store hours to accommodate. Don’t be surprised in the future and you walk into a store with your preferred items, meal, or drink already nicely packaged for you.


    Guest Post: Site Updates

    Jeremiah: The Web Strategy Blog isn’t just about me, but the overall community.  One of the key members of the team is Mitch Canter, my web designer, and the guy who keeps my blog and all the features up and running.  I aim to implement many of the social technologies that I cover. It helps me to learn, stay current, and understand the limitations and benefits of the tools, which I pass on to you and my clients.  The following is a guest post from Mitch of StudioNashVegas, about a few updates (based on your feedback) we’ve made this past week:

    web1020[1]

    Mitch: Hey everyone, it’s your friendly neighborhood WordPress guy Mitch Canter again!  I’ve been doing some work to Jeremiah’s site in the last few days, so if you’ve seen any strange goings-on, that’s what it was.  Just to give you a quick update:

    1. I’ve updated Jeremiah’s commenting system to DISQUS.  There were a number of different options I could have chosen from, but I use DISQUS on my own personal site, and have had zero problems with it.  The goal is to make commenting more interactive and more conversation-like (which is what Jeremiah’s blog is all about, anyway).  Now, you can reply to specific comments and see the progression.  This will also separate comments, trackbacks, and social media reactions for easy viewing.
    2. The “People on the Move” graphic is getting got an overhaul.  Something that goes a little more with the site, and yet sticks out for quick scanning in long content blocks.
    3. The static pages have been updated – Jeremiah’s doing a lot of new stuff, so we have to find a nice home for it on his blog.  The pages Speaking and Media have been added in the navigation at the top of the page.  Check them out – he’s got lots of great stuff to share!
    4. Other smaller CSS / design fixes have been implemented to tighten up the design and make it look as nice as it can (the biggest one being the increased font size).

    So, at any rate, I hope you like the changes and the new commenting system (leave your comments on it below and revel in the irony!).  As always any feedback is appreciated.  You can send it directly to me at mitch@studionashvegas.com – I will hopefully get back to you as soon as I can!