By Johnny Wimbrey -
Jon Gillardi was born and raised in the Bronx, New York, and has more than 25 years’ experience in high-end financial sales and the network marketing industry. Starting in network marketing at the age of 19, Jon is now a top industry earner and has built organizations of 500,000+ people in more than 70 countries that are responsible for over $100 million in sales.
A sought-after speaker, trainer, consultant and now author, Jon has been a company owner, top distributor and consultant for many large companies. Jon is also a sought-after guest and has appeared on many daytime television talk shows, such as Geraldo and Gordon Elliot, as well as hundreds of weekly radio shows and has been featured in People magazine due to his losing over 500 pounds. At one time Jon weighed a massive 652 pounds at only 5’7” tall and had an 88-inch waist. Jon was also the national spokesperson for stomach stapling/gastric bypass in the late 1990s. Prior to his now many years of successful marketing experience, Jon was at 20 the youngest sales manager in the history of The Prudential, a 100-year old, Fortune 100 financial firm—a record that still stands today and Awarded to him in many years ago in Fort Lauderdale, FL at Prudential’s Leadership event.
This dynamic speaker has been passionate about helping people since the 1980s when he was in his teens. Now, by combining his world-class skills and success in social media as well as sales, Internet marketing, coaching and leadership training, he can provide mentoring, national broadcasts, events, tools, training, consulting and leadership to entire companies and network marketing organizations to bring them success.
Jon’s 1st book “I Mastered Failure But Look At Me Now” Feature Co-Authors Johnny Wimbrey, CJ Peterson, Jack Canfield (Chicken Soup for The Soul), Jim Rohn and A Forward by Les Brown.
Jon may be contacted through his website at www.JonGillardi.com, his Twitter page at www.Twitter.com/JGillardi, his Facebook fan page at www.Facebook.com/Gillardi, by Skype @JGillardi or by email at Contact@JonGillardi.com
To Request A Signed Copy of Jon Gillard’s’ Book | I Mastered Failure But Look At Me Now, Email: firstname.lastname@example.org
Jon Gillardi | I Mastered Failure But Look At Me Now – Promo Video
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The Future of the Social Web: In Five Eras
[By Jeremiah Owyang]
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can acces this report; but to summarize what we found, in the executive summary we state:
Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.
We found that technologies trigger changes in consumer adoption, and brands will follow, resulting in five distinct waves, they consist of:
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
Timing of the Five Overlapping Eras:It’s important to note that these eras aren’t sequential, but instead are overlapping. We’ve already entered and have seen maturity for the era of social relationships, have entered social functionality but haven’t seen true utility, and are starting to see threads of social colonization with early technologies like Facebook connect. Soon these federated identities will empower people to enter the era of social context with personalized and social content. The following diagram demonstrates how we should expect to see the eras play out in the future –with social commerce the furthest out.
Interviews with 24 of the top Social Companies:Research isn’t done in a vacuum, that’s why we conducted qualitative research to find out what we should come to expect. We came to these conclusions based on interviews with executives, product managers, and strategists at the following 24 companies: Appirio, Cisco Eos, Dell, Facebook, Federated Media Publishing, Flock, Gigya, Google (Open Social/stack team), Graphing Social Patterns (Dave McClure), IBM (SOA Team), Intel (social media marketing team), KickApps, LinkedIn, Meebo, Microsoft (Live team), MySpace, OpenID Foundation (Chris Messina), Plaxo, Pluck, Razorfish, ReadWriteWeb, salesforce.com, Six Apart, and Twitter.
How Brands Should PrepareWhat’s interesting isn’t this vision for the future, but what it holds in store for brands, as a result, companies should prepare by:
- Don’t Hesitate: These changes are coming at a rapid pace, and we’re in three of these ears by end of year. Brands should prepare by factoring in these eras into their near term plans. Don’t be left behind and let competitors connect with your community before you do.
- Prepare For Transparency: People will be able to surf the web with their friends, as a result you must have a plan. Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate.
- Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors. Their opinion is trusted more than yours, and when the power shifts to community, and they start to define what products should be, they become more important than ever.
- Evolve your Enterprise Systems: Your enterprise systems will need to connect to the social web. Social networks and their partners are quickly becoming a source of customer information and lead generation beyond your CRM system. CMS systems will need to inherit social features –pressure your vendors to offer this, or find a community platform.
- Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.
This project took a team effort, and I’d like to thank Josh Bernoff as a guiding force in my career, Emily Bowen who kept the project going, Cynthia Pflaum for the quantitative data, Megan Chromik in our editing team for the polish, and Jon Symons in our PR team for the media outreach.
This was cross posted on the Web Strategy Blog.
I recently wrote an article about using Google search results to find out who has made one of your tweets a favourite by a particular search string and things have developed from there.
Alexandre Gamela, writes on a Portuguese blog called Twitter Portugal and on an article today he has posted about using another search query in Google to produce results and could prove to be more effective in finding interesting people on twitter that you can connect with. Alexandres personal blog is in English and worth checking out.
Twitter Location search in Google
Open Google and in the search bar paste this query:
In the string above replace the red text with the location where you want to locate people, say for example, your local town or area so the string would look like this:
The results that come back are the listings Google has for twitter people who have added their profile location aas London hence the reference in the string to the word “location” plus “London”.
I have run a few tests to see how this breaks down and it works for street names as well. Check this out.
Using Twitter location search in Google:
Something I came across was also the use of locations that have two or more words as their name, like New York, that produced a different set of results on each search when the search is performed with and without a space between the words “New” and “York” like the examples below:
As you can see the results are quite different and Google does suggest that you try New York as the spelling when the second search is performed. This now has me thinking about how these results are populated in order of rank as the New York Times has top position on the location search. Interesting maybe… Need to think about this a little more before I draw any conclusions.
Twitter Biography search in Google
Another variation on the search which could prove to be even more interesting is how to search peoples twitter biography profiles with Google. The search string works in the same manner as the one above but we replace the word location with Bio and the term with something related to the bio like so:
site:twitter.com/* bio+**information we wish to find in someones bio**
This means we can insert a keyword or phrase instead of the red text above to search through twitter users bios and hopefully find someone really interesting to connect with so it could be any of the searches below:
Quite honestly the possibilities are endless and one important point this illustrates is how you need to consider your bio in twitter as this search is used in various other formats and applications to produce results. Does your Bio reflect you accurately? Maybe its time to revise it a little!
Let me know what type of searches you do and how the results work out for you!
Variation on using Google search to find interesting twitter users
Alexandre just replied to a comment I left on his site directing me to another way of using the searches above to drill down and find really specific people you would love to meet on twitter by Mike Mirrell. The method he describes seem to have much more specific and targeted results than than above.
I have quoted Mikes post on Using Google to Twitter Tweeple as I reckon its only fair he gets recognition for posting this cool information. Thanks Mike really cool stuff.
Using Google to Find Twitter Tweeple
I came across a neat tip on searching for specific folks to follow on Twitter. Now there are applications such as Nearby Tweets and GeoTweet but this seemed much more effective to me. It basically leverages the Google search engine to search Twitter profiles. This tip leverages the google site search.
Here’s how it works:
1. Example: Say I want to search for marketers in the NYC area. This is what I would copy into Google.com
site:twitter.com intitle:”on twitter” “bio* * marketing” “location NYC”
This returned 8 pages of targeted results.
2. Example: If I would like to find recruiters in the Austin area I could use this search
site:twitter.com intitle:”on twitter” “bio* * recruiter” “location austin”
This returned 11 results.
From these examples, you can just play with the words behind bio and location to get different results. For example you could search for “PR” within “dallas”.
Hopefully you found this helpful enough to share with others.
- Back to makin’ bacon
If anyone has any more ideas or experiences with this form of searching let us know in the comments below, or if you have any questions, don’t hesitate to ask. Enjoy!