Strategic Profits

The Secret To Greater Business Clarity

by Todd Brown
Because of what I read yesterday, I finally committed to do something many mentors have been telling me to do for some time now.
Our very own Rich Schefren does it and has been preaching its benefits to me for at least 2 years. Michael Masterson of Agora recommends it and has [...]

Your Entrepreneurial Gratitude Intervention

by Todd Brown
Since the Thanksgiving holiday is upon us here in the States, I have a simple 3-step exercise for you that will add an exciting new dimension to your life, boost your overall health and well-being, and… flat out… make you feel good.
Recently, the University of California published a summary of results from a [...]

Marketers Are Testing The Wrong Things…

by Todd Brown
While hanging out at the ETR Bootcamp last week I heard a great little “gold nugget” about testing and optimizing your marketing results.
Mary Ellen Tribby, one of the sharpest business women I’ve ever encountered and good friend of our little Strategic Profits crew, was on stage along with the the other expert panelists.  [...]

The Most Powerful Management Lesson You’ll Ever Learn

by Todd Brown
Day-to-day management of freelancers and/or employees is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”.
Years ago, while working as a manager, director, and eventually vice president at a company that owned eight premium 40,000 [...]

The Selling Power of The “Secret Enemy”

by Todd Brown
It’s been said from the shrewdest of salesmen… “People buy products and services from people they like and trust. And, people like people who are most like them.”  This is why establishing the feeling of commonality (rapport) with your prospect is such a critical step in the marketing and sales process.
It’s also why [...]

My Top 10 Favorite Business & Marketing Books Of All-Time

by Todd Brown
I’ll admit…
Prior to about the age of 23 I despised reading. Back then I was more interested in playing a little Sega Genesis or simply goofing off with my buddies.
It wasn’t until I was bit by the business and marketing bug that reading became one of my most treasured joys.
Today, I love books. [...]

“Jaaaane! Get Me Off This Crazy Thiiing!”

Yeah, I went there with the Jetsons reference. And no, I’m not going to announce the addition of the Spacely Sprockets to the Strategic Profits family…
But I wanted to get your attention. Because not long ago, I took a good hard look at my business. And I didn’t like what I saw.
Let me explain…
About a [...]

Review of Lessons From The Marketing Legends

It’s been just a few minutes since Rich Schefren finished delivering his Lessons From The Marketing Legends Live Training. WOW!… Rich led a gathering of marketers thru the MAJOR marketing breakthroughs of the past 100 years… and how they can and should be applied today.
If you listened live to the Lessons From The Marketing Legends [...]

The Greatest Marketing Lesson I Ever Learned

From: Todd Brown
As a serious student of the marketing and advertising game I’ve certainly come across my share of big lessons and “Aha!” moments.
But, there’s one lesson that stands out far above all the others in how it’s impacted my ability to create marketing that pulls like crazy. I can easily say this one lesson [...]

Review of the Email Persuasion Formula Training

Well… it’s been just a few minutes since the Live Email Persuasion Formula Training finished up.
The entire training was designed to show marketers how to get more of their emails opened, more of their emails read, more of their links clicked-on, and more of their list to buy.
If you were one of the online marketers [...]